Tips
Expertise, experience, capability or capacity? Common tender response elements defined.
What’s the difference between expertise and experience? Or capability and capacity? This article defines some commonly used terms for individual tender elements (the trees) and explains how you can link them together into a unified and ultimately more persuasive submission (the wood).
Tips
To cover letter, or not to cover letter … that is the question
David Lunn explores the cover letter, an underused but persuasive addition to tender submissions, addressing four commonly asked questions: Should you include a cover letter in your submissions? Do evaluators read them? Where should you locate the cover letter in the submission? And what should a cover letter include?
COVID-19
B2B buying and selling in our ‘new normal’
How are procurement professionals adapting to the ‘new normal’ and what can B2B selling organisations do to respond? Tendering processes have always involved uncertainty and this has only been exacerbated by the pandemic. We explore the challenges of the current procurement climate and outline what sellers can do to embrace ‘certain uncertainty’.
Tips
Avoiding tendering firefights: Key reminders from emergency services
Earlier this week, after an invitation from New Zealand Trade and Enterprise (NZTE), we delivered online training for New Zealand emergency services organisations wanting to break into the Australian market. To prepare, we looked at 7 key principles of emergency services, aligning them with the fundamentals of writing a compelling, client-focused bid.
Views
Does humility have a place in tendering?
‘Oh Lord it’s hard to be humble, when you’re perfect in every way…’ sang Mac Davis back in 1980. In a few recent bid strategy development sessions I have come to wonder if the spirit of Mac is alive and well… given the prevalent and almost unassailable C-suite view that tenders are primarily an opportunity to harp on about benefits, expertise and ‘value’.
Tips
How to make your story more than your price
How can you make sure the non-price related elements of your submission are relatable, believable and persuasive, rather than bland compliant answers that guarantee price will dictate the final award decision?
The answer is as old as the hills – storytelling.
Tips
Clients rate ‘the ability to clearly articulate value’ as key to work-winning
A recent survey of our clients identified ‘the ability to clearly articulate value’ as a key improvement area.
Bid professionals understand that value is subjective to the buyer, so empathising and effectively communicating with them provides the opportunity to influence buyer perceptions in your favour.
Tips
An insider’s guide to powerful partnerships
The old adage that people work with people they know, like and trust stands equally true in the complex world of Defence.
BidWrite Principal Rodger Manning explores how Defence primes and Australian SMEs can work together to forge strong partnerships.
Tips
AIC strategies that deliver for Defence, industry and primes
Many organisations still struggle to develop a strategy that meets the expectations not just of Defence, but critically the Australian SME community.
So how can companies develop AIC strategies that deliver the ultimate win, win, win – for industry, Defence and of course themselves?
Tips
Aim, Ready, Fire! Taking advantage of government stimulus measures
Government stimulus measures across Australia and New Zealand display welcome support for SMEs and local industry.
But how can you, rather than your competitor, be the beneficiary of this temporary support? And what are you doing to ensure your growth and profitability can be sustained ‘post-stimulus’?
