A strategic partnership between BidWrite and IONYX Digital
BidWrite is excited to announce our strategic partnership with IONYX Digital – experts in delivering digital marketing solutions for organisations seeking to win work through tendering. This partnership provides you with the opportunity to boost your bidding success through a powerful coupling of tendering support and digital services.
Three-legged chairs: strong but not stable
BidWrite and IONYX Digital regularly interact with clients for whom tendered project work is a key revenue stream. Time and again, we’ve both seen a clear pattern emerge.
Many of the organisations we work with display three clear strengths. They have:
- Secure existing business relationships
- Sufficient skills and capability
- A solid track record of delivering goods/services.
The fourth leg: showcasing strengths
Showcasing your strengths clarifies and reinforces your point of difference to existing and potential customers.
And although BidWrite and IONYX Digital each offer differing specialised expertise, our common objective is to elevate your message in ways that resonate with your target audiences.
When BidWrite works with a client on a tender submission, these messages underpin the tender win themes, and are communicated in ways designed to influence your target audience – the evaluators of your bid. BidWrite’s specialty is working with you to present a professional, persuasive tender response that showcases the unique strength and value of your offer to your buyer, in ways that matter to them.
But professional buyers are cautious and will always do their homework – particularly if they’re unfamiliar with you. So what happens if your website, capability statement and other digital activities are misaligned with the key messaging in your tender response? This can create uncertainty in your buyer’s mind, leaving them with questions about your ability to solve their problems.
IONYX Digital has seen this unintentional disconnect many times and are experts at helping businesses bridge the gap. They know your digital marketing is a vital commercial cornerstone for tendering success, and work alongside you to sharpen, align and elevate your messaging across your website, social media, capability statements, quad charts and more. IONYX Digital’s specialty is strategically and consistently showcasing the strength of your brand across all digital assets.
Boosting tomorrow’s bidding success with digital expertise today
Many people think of tendering as a standalone activity. However, it doesn’t happen in isolation. When done well, it’s a highly targeted work-winning pursuit that’s firmly aligned to your growth and marketing strategies.
Tendering and digital marketing are complementary services. When coupled, they create a holistic solution for businesses aiming to secure more commercial contracts.
Together, BidWrite and IONYX Digital can help ensure your messaging and associated digital presence is clear, aligned and highlighted throughout all stages of tendering activity – whether pre, during or post bid.
About IONYX Digital – custom digital marketing solutions for SMEs
IONYX Digital is a digital marketing agency specialising in custom digital marketing solutions for small-to-medium sized businesses.
It emerged from parent company IONYX, a small software-as-a-service business (SaaS). After finding it challenging to win over large-scale clients, IONYX reworked their digital presence, gained traction and built an impressive client base – their solutions are now used in Government projects and by industry leaders in mining, oil, gas and construction. IONYX’s own digital transformation led to the establishment of sibling brand IONYX Digital, which builds custom digital marketing solutions to help ambitious SMEs achieve breakthrough growth.
About BidWrite – bid strategy, planning and writing support
BidWrite is an award-winning, specialised tender and proposal management consultancy. We’re trusted by leading organisations across Australasia to support and improve their bidding practices so they can win more tendered work – with less stress.
BidWrite boasts Australia’s largest and most qualified team of bid consulting professionals. For more than 16 years, we’ve helped hundreds of satisfied clients from diverse industries win thousands of tendered contracts – worth more than $50 billion.
