None. Sales jargon is meaningless. We focus on the art of persuasion, which is a vital part of tender submissions. We use a range of tools such as the Pyramid of Persuasion, the ISBP® technique, action captions and diagrams, as well as the correct use of headings and headlines, to improve the level of persuasion in your submission. In our Bid Academy training courses, we teach you how to use these techniques so you feel more confident and empowered to implement them yourself. Persuasion ensures that your key messages are heard loud and clear, giving your tender submission a compelling edge.

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